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URBAN FAIRY TALE:: BRAND IDENTITY
role: concept, brand identity, illustration, design

UFT (Urban Fairy Tale) is an online company that I've been developing on the side. The company is centered around the idea of Fairy Tales in urban environments. I am currently in the process of writing and illustrating several tales, with the hopes of one day publishing them in a series of children's books. Along with the books, I plan to release apparel, vinyl toys, and other merchandise that fits the overall scheme of UFT.